Bridging the Gap Between Data & Design

About

I possess a rare understanding of the relationship between data and creative, seeing the big-picture strategy and the details of every client project. My natural curiosity helps me analyze what is beneath the surface of a marketing program and execute solutions that are impactful, insightful and meaningful to a client’s bottom line.

The core of my approach lays in the beauty of how raw data can describe key customer behaviors, becoming the catalyst that informs design and content decisions for a brands. My unique background in design + data management offers the benefit of account-services leadership seen through a creative lens, consistently delivering top results.

Services

Featured Project:

Predicting user needs with intelligent design.

Thermo Fisher Scientific needed a way increase their market share within allergy and autoimmunity testing — while breaking into underserved or never before touched segments.

After a thorough analysis of the brand, market, and possible buyer types, we identified the missing gap in patient care — patient education on their options. Over a hundred of hours had been put into analyzing and creating patient, health care provider and laboratory personas, journey mapping and content mapping. And a hundred more into wireframing,  prototyping and designing a truly dynamic, multi dimensional digital experience. 

Customer Journey Mapping

Target Audience:
Patients, Health Care Practitioners, Laboratory Professionals

Process:
- 19 Generated Personas
- Global Journey Maps
- Content Maps
- Identification of Content Gaps
- New Product Recommendations

User Experience & User Interface Design

Target Audience:
Patients, Health Care Practitioners, Laboratory Professionals

Process:
- Sketching 3 User Experiences
- Wireframing Site Structure
- Prototyping and Iteration of User Flows
- Design Style Guide and User Interface
- Development & Launch

Sharing a vision for the future

Easy to digest and share videos that promote the creation of a revolutionary digital experience for patients, health care providers and laboratories from a single URL.

Where to find me

 

Raised in a Portuguese and Irish household in Monmouth County, I've learned the value of being close to family. Which is why I relocated back to New Jersey from Norfolk, VA in 2016. Needless to say, I’ve never been happier!